You get up in the morning. You sleepily make your morning coffee. While you drink it, you scroll down your Facebook feed – what have your friends been up to?

The social media platform has become a permanent part of our daily routine. It’s hard to imagine a world without it, isn’t it?

Who doesn’t have a Facebook account these days?

And how many Americans use Facebook? Almost every single one, right?

Well…

What if I told you Facebook’s popularity is declining? And it won’t be the top social media for much longer?

It might’ve been the first social media to get more than 1 billion registered accounts, but younger generations find it a bit old-fashioned.

All the scandals around its security didn’t help either.

I embarked on a mission to find out how many Americans use Facebook and if it truly is losing its popularity.

A research I did in advance of my journey showed me a few important things:

• Facebook has lost 15 million users since 2017.
• 12.8 million US teens are on Instagram.
• 93.55 million of all Snapchat users are Americans.
• 44% of users between 18 and 29 have deleted the Facebook app.
• 56% of the US citizens over 65 are on Facebook.
• 81% of adults in America have Facebook accounts.
• 68% of Americans use Facebook as a whole.

Want to find out more?

Come, join me on an adventure.

Facebook Is the King in the Social Media Realm

Or is it?

We begin our journey in a world, where Facebook is thought to be the king.

Facebook statistics show that more than two billion users have an account, 65 million businesses have Facebook pages and advertisers are crazy about it.

Most of our friends and relatives are on Facebook. As I’m writing this, the unmistakable sound of Messenger chimes in the otherwise silent room. As you’re reading this, you’ll probably hear the same sound coming from your phone too.

Facebook offers it all, doesn’t it?

It has its own chat app and Stories, and live videos, and no character limit for posts. What more can you ask for?

It sounds like a fully functional kingdom, that takes care of the needs of its subjects.

Facebook has a mobile app. Facebook also has a desktop version.

Why would anyone want to leave?

Well, over the last two years some 15 million of its users found a reason why.

As the great Freddie Mercury sang, scandal – now you’ve left me all the world’s gonna know

But why is that?

The scenery is slowly changing, as we’re entering the darker parts of Facebook’s kingdom.